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Risk, Mountain Biking and Social Media – Buzz2010 Recap

Last week’s Buzz2010 took on a topic that those of us riding the trails of social media naysayers always end up facing – managing risk in social media. Inspired by the small group discussion/case study of a trade association in the extreme sports industry I came home and was motivated to go for a mountain … Continue reading »

There is No ROI in Social Media

There’s no “R” in the words “Social Media” but there’s definitely an “I” because it requires an investment.  However that’s just a play on words and an attempt to be cute (which it isn’t). Part of last week’s TMA Resources webinar “This is Now, but What’s Next? A Discussion on Social Media” devolved into the … Continue reading »

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